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The six-year-old brand, produced in Italy and distributed in the U.S. by 212 LLC in Minneapolis, Minnesota, recreated itself in 2008 with new designs. It also offers a “Kidz” line in Murano glass and silver, and unisex styles like skulls, initials, and Roman numerals.

Vierzen says she likes that Silverado has focal beads in both Murano glass and sterling silver. “These beads are three times the size of the regular beads in the line. They provide a theme for the customer to build on, and create a central focus. Silverado also offers the option of custom designing beads. This is fabulous for retailers to create beads that are unique to their customers, geographic location, thematic goals, or color combinations.”

Similarly, Zable by Zoppini—manufactured in Florence, Italy, and distributed in the U.S. by C.G. Creations—is inspired by its customers. The company is making a special charm for the daughter of Bob and Cheryl Marcou of Marcou Jewelers, Waltham, Massachusetts. Renee Marcou is a young recording artist who designed a shooting star bead with Zable that she hopes to release via her parents’ jewelry stores.

Vierzen says it’s important to do your due diligence before bringing in a new line. “I spoke with different suppliers, talked with shop owners who carry beads, and consulted with my staff and customers.”

Green stresses the significance of knowing your customers. “There are many brands to choose from, you must find a line that your customers would buy. For Lux, Bond & Green, Cherie Dori is an ideal fit.” Already a customer of the Israeli-based brand, the jeweler says his clients love Cherie Dori’s fun acrylic and crystal beads collection, inspired by colorful Pantone shades in round shapes and sizes from 14mm to 18mm or rondel shapes from 10mm to 14mm.

Green’s customers love the vibrant colors and flexibility of the line, interchangeable on different bracelet, necklace, earring, and ring styles. Nelly Cohen, designer for Cherie Dori, says she also added Murano glass beads and pre-set bracelets in her “Cherie O” line.

For Rogers, “We’re a full range artist gallery, I had to make sure the Trollbeads line made sense for us.” She says she was won over by the artisan quality. Also appealing is that each bead has its own story, which continues to evolve for the customer by adding new beads. The brand boasts more than 500 styles, regularly launching new releases, some limited edition.