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The New Twist

Promise - Retailer's Guide to Bridal Jewelry

by Cheryl Kremkow, Editor-In-Chief

There�s a new movement in bridal design. Shanks are curving and crossing, delicate lines arcing and doubling back. It�s a new twist on classic styles. Some shanks are braided, others have one crossing curve or lines that meet below the center stone. The latest twist is very feminine, without lace or adornment. Most rings have their curves outlined in pav� but a few contrast polished metal with diamonds in styles that feel quite modern. The twist is also adding dimension to wedding bands, in styles that gracefully dip below a large center stone. With the elegance of these new engagement ring styles, it�s easy to see why a growing number of consumers are now doing the twist too.
� Cheryl Kremkow


	Cover: The bride wore white from Stuller, (800) 877-7777. Emerald-cut diamond three-stone engagement ring, price varies with diamond selection. South Sea cultured pearl and diamond earrings, $2,070; South Sea cultured pearl statement round strand, 11-12mm, $44,595; and fine/fashion semiround strand, 13-14mm, $46,485. All prices suggested retail based on $600 gold.


	Engagement rings in 18k gold from the �Hemera� bridal collection by Parade, suggested retail $2,280 to $3,720, (213) 627-4019.


	Ring designed by Giordano Zanon for Italian jewelry brand Diaoro, now available in the United States, (888) DIAORO1.


	A refined setting for brilliance from the new �Purple by Isee2� collection from Overseas Diamonds, (678) 990-7470.


	�Envelop� diamond ring and band from Hearts On Fire, (800) 343-1224.


	Three platinum rings, all with a twist, by Kwiat, (800) 927-4367.


	From the �Unfading Beauty� collection, 18k gold ring with a 1 to 1.5 carat Cushette diamond surrounded by loops of pav� diamonds from Vision Cut, (212) 730-2724.


	Vintage meets modern in a platinum setting by Tacori, (800) 421-9844.


	Entwined style in an engagement ring by Simon G., (800) 627-2661.


	From the �Gossamer� collection, split shank diamond engagement ring settings accented with diamonds by Mark Silverstein Imagines, suggested retail for settings $1,900 and $2,700, (800) 993-5900.


	Ring designed by Arden Kartalyan for Diaco Diamonds, (212) 395-9770.