ModernJeweler.com |

In 1974, Watergate shocks the political system. Patty Hearst is kidnapped by the SLA. “The Sting” wins Best Picture. And Elsa Peretti designs Diamonds by the Yard for Tiffany & Co., a casual combination of chain interrupted by bezel-set diamonds that is an instant classic. In 1996, the trend returns with a twist: The “Tin Cup” necklace, named after the movie it starred in, replaces the diamonds with pearls and the chain with silk cord and another classic is born. Both of these styles are station necklaces—a necklace “track,” dotted with “stations” at intervals around the neck. It’s a simple concept but the fashion mileage has proved endless. And in 2008, station necklaces are once again important.

Many new styles feature long lengths, 36 inches or even more. Stations are likely to be colorful gemstones or gold elements as well as diamonds and pearls. Links in different sizes are also used as stations. Some styles even reverse the tin cup concept, studding a strand of seed pearls with gold elements. All these necklaces are perfect for layering. Try inviting customers to play dress up, layering necklaces they already own with new station styles or the same style in a different length. They are sure to soon arrive at the next station for their jewelry wardrobe.