ModernJeweler.com |

Designer Sharon Loeff remembers as a child being fascinated with the cabochon-tipped crowns of watches. Today, she adorns her silver and 18k gold jewelry with bullet-shaped cabochon gemstones, radiating like sunbeams around the center stones in her pieces. Other pieces feature bullet shapes made out of gold.

As her line has grown, she has added new styles inspired by paisley. Each style is available in a wide range of colors and finishes.

“Couplings,” a collection of interchangeable jewelry in sterling silver accented with 14k gold, has earring tops and pendants that can be worn alone or with a variety of interchangeable drops.

A new collection of engraveable message jewelry with a twist will launch at JCK Las Vegas. If the line takes off, expect the displays to be state-of-the-art: Loeff’s background is designing retail furniture and kiosks for upscale shopping malls.

— Cheryl Kremkow