Eleven Reasons to Buy From
Your Local IJO Jeweler

A Neighbor You Can Trust
Buying jewelry is all about trust. You can trust us because we are an active part of your community. We support local charities and volunteer our time to support local causes. We are there for you and your neighbors and will serve you above and beyond what a corporate business would because we know that word of mouth is the lifeblood of a local business. Make sure when you have a good experience, you tell your friends too!

Growing With You
As we get older, we sometimes get larger too. We will make sure your jewelry grows with you by resizing your rings and adding links to bracelets, necklaces and watches. If you become very successful later in life, you may want to upgrade an engagement ring, without replacing it, by adding a match to your original center diamond and a larger center diamond between them. Our relationship with you will last a lifetime. In fact, for many families, it stretches for generations.

Individual Style
In a world where mass production and volume retail is becoming more common, many people settle for cookie-cutter jewelry. Volume retailers order every style by the thousands. You'll see anything you buy there over and over, even when you travel to other towns. But when you buy from us, you can choose styles that have been hand selected just for your individual taste. In fact we keep individual customers in mind when we go on buying trips and may select something just for you. You will receive individual service that you can never get from a huge corporation that buys in bulk for all its stores.

Not Just a Face in the Crowd
You are important to us: a friend and neighbor, an individual, not just a face in the crowd. We will remember your anniversary and will even know which style your spouse tried on during a recent visit. And we will help you build a wardrobe that works: we can suggest some earrings to match a necklace you bought last year. When you take a big step in your life, like become engaged or celebrate the birth of a child, we understand how important it is to make the moment match the emotion and can help you personalize your purchase.

Care & Cleaning
Not only do we care about you, but we care about your jewelry too! Cleaning rings, bracelets, necklaces, and earrings keeps them beautiful. Bring in your rings every year or two to have the prongs checked to make sure that you never lose a gemstone. We offer this as a free service to customers. When your jewelry looks good, we look good too! Only a local jeweler cares to make sure that your jewelry stays beautiful forever.

Competitive Pricing
You might be surprised at how competitive we can be. We belong to the Independent Jewelers Organization, a powerful buying group which multiples our buying power by 850 stores so we can negotiate excellent values on the jewelry we select for you. The IJO assures us the same favorable prices given to the large chains and big-volume stores. So you get the best of both worlds: the personal, knowledgeable attention of an independent jeweler and the bulk-rate prices of the larger, more impersonal chains. Through IJO's office in Antwerp , Belgium , the diamond capital of the world, we can buy diamonds directly from cutters and choose each diamond we sell for maximum beauty and value. Don't be fooled by the deceptive 80 percent off offers that clog your mailbox: we offer you honest value every day.

Exclusive Styles
Through our membership in the Independent Jewelers Organization, we can commission special lines of jewelry from some of the country's leading designers—as well as exclusive cuts from leading diamond dealers. We carry many exceptional jewelry styles that are available only though IJO jewelers. Recently, IJO jewelers introduced a new diamond cut, the dazzling Forever Ten diamond, which is only available at IJO jewelers.

Professional Advice
When you buy at a chain store or a mass merchant, the person behind the counter might have sold auto parts or ice cream the week before. When you buy from us, you will get good advice from a professional, someone who eats, breathes and sleeps jewelry. We have gemological training, read professional journals to keep up to date, travel to trade fairs and seminars and learn all about the products we offer. We can help you be an educated buyer and choose the jewelry that is right for your lifestyle.

Authorized Dealers
We are an authorized dealer for all the brands we carry. This is especially important for watch brands, since grey market watches are often not covered by warrantees. In fact, they might even be fakes! The makers of respected brands know that we will stand behind their products with the right kind of product education and after-sales support. As an authorized dealer, we also have access to the latest, most in-demand styles of the season. Make sure the brand you buy is legitimate by buying it in our store.

Attention to Detail
We personally select each piece of jewelry and gemstone in our cases. We don't sell jewelry from some central warehouse. Since we sell only what we ourselves carefully select, we have unrivalled quality control. When a mass merchant buys thousand of items, often deliveries are only spot-checked. Since we care enough to look carefully at every jewelry piece before buying it, shouldn't you? If you buy from a website or from TV, the piece you receive may not be what you are expecting. At our store you can compare different pieces side by side, see the difference diamond qualities make, and also try on jewelry before you buy.

Designs of Your Dreams
If you don't see what you want, we can find it or make it for you. If it's something simple, you might find it in the catalogs from our preferred suppliers and it can be special ordered for you. And we also offer custom jewelry, with your choice of design and gemstones. You can remake an old piece that you don't wear or make your jewelry design a reality; it's up to you, if you let us make your jewelry dreams come true.